A STUDY ON INVESTMENT PREFERENCES AND CUSTOMER PERCEPTION TOWARDS MUTUAL FUNDS WITH REFERENCE TO ZERODHA STOCK BROKING LTD, HYDERABAD
Mutual Funds, Investor Perception, Investment Preference, Risk and Return, SIP, Financial Literacy
Mutual fund industry has seen a lot of changes in past few years with multinational companies coming into the country, bringing in their professional expertise in managing funds worldwide. In the past few months there has been a consolidation phase going on in the mutual fund industry in India. Now investors have a wide range of Schemes to choose from depending on their individual profiles. There are a lot of investment avenues available today in the financial market for an investor with an investible surplus. He can invest in Bank Deposits, Corporate Debentures, and Bonds where there is low risk but low return. He may invest in Stock of companies where the risk is high and the returns are also proportionately high. The recent trends in the Stock Market have shown that an average retail investor always lost with periodic bearish tends. People began opting for portfolio managers with expertise in stock markets who would invest on their behalf. Thus, we had wealth management services provided by many institutions. However, they proved too costly for a small investor. These investors have found a good shelter with the mutual funds. This study attempts to find out the significance of demographic factors of population such as gender, age, education, occupation, income, savings and family size over several elements of investment decisions like priorities based on characteristics of investments, period of investment, reach of information.
"A STUDY ON INVESTMENT PREFERENCES AND CUSTOMER PERCEPTION TOWARDS MUTUAL FUNDS WITH REFERENCE TO ZERODHA STOCK BROKING LTD, HYDERABAD", JETNR - JOURNAL OF EMERGING TRENDS AND NOVEL RESEARCH (www.JETNR.org), ISSN:2984-9276, Vol.4, Issue 6, page no.c407-c415, June-2026, Available :https://rjpn.org/JETNR/papers/JETNR2606272.pdf
Volume 4
Issue 6,
June-2026
Pages : c407-c415
Paper Reg. ID: JETNR_235329
Published Paper Id: JETNR2606272
Downloads: 00056
Research Area: Management All
Country: Hyderabad, Telangana, India
ISSN: 2984-9276 | IMPACT FACTOR: 9.87 Calculated By Google Scholar | ESTD YEAR: 2023
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.87 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: RJPN (IJPublication) Janvi Wave
