A STUDY ON ALIGNING TALENT ACQUISITION AND EMPLOYER BRANDING WITH REFERENCE TO HCL TECHNOLOGIES – HITEC CITY
MD Samreen
, K.N L D Bhavani
Talent Acquisition, Employer Branding, Artificial Intelligence, Human Resource Management
This study examines the alignment between talent acquisition and employer branding with special reference to HCL Technologies in the Information Technology sector. In the current competitive business environment, organizations face significant challenges in attracting and retaining skilled human resources. The study aims to analyse how employer branding influences the effectiveness of talent acquisition and contributes to organizational performance. The research is based on both primary and secondary data. Primary data was collected through a structured questionnaire administered to 100 Human Resource professionals, while secondary data was obtained from journals, articles, and relevant online sources. Statistical tools such as percentage analysis, correlation matrix were employed to analyse the data and examine the relationship between the variables. The findings reveal that employer branding has a significant impact on attracting qualified candidates and enhancing the recruitment process. The study also highlights the importance of communication strategies, social media presence, and employee experience in strengthening the employer brand. The study concludes that a strategic alignment between employer branding and talent acquisition leads to improved employee satisfaction, higher retention rates, and overall organizational effectiveness. It is recommended that organizations continuously invest in building a strong employer brand and adopt innovative recruitment strategies to sustain competitive advantage in the IT industry.
"A STUDY ON ALIGNING TALENT ACQUISITION AND EMPLOYER BRANDING WITH REFERENCE TO HCL TECHNOLOGIES – HITEC CITY", JETNR - JOURNAL OF EMERGING TRENDS AND NOVEL RESEARCH (www.JETNR.org), ISSN:2984-9276, Vol.4, Issue 6, page no.c91-c99, June-2026, Available :https://rjpn.org/JETNR/papers/JETNR2606237.pdf
Volume 4
Issue 6,
June-2026
Pages : c91-c99
Paper Reg. ID: JETNR_235290
Published Paper Id: JETNR2606237
Downloads: 00051
Research Area: Commerce and Management, MBA All Branch
Country: HyderabadMedchal, Telangana, India
ISSN: 2984-9276 | IMPACT FACTOR: 9.87 Calculated By Google Scholar | ESTD YEAR: 2023
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.87 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: RJPN (IJPublication) Janvi Wave
