Instagram Reels and Film Popularity: A Study of Viral Scenes in Tamil Cinema
Priya Palanimurugan
, Dr. Noblin DVP , Mr. R. Praveen Kumar , Mrs. Shankavi S
Instagram Reels ,Tamil Cinema ,Viral Film Scenes ,Social Media Marketing ,Audience Engagement
The emergence of social media platforms has significantly transformed the way films are promoted and consumed. Among these platforms, Instagram Reels has become a powerful tool for film marketing due to its ability to create and spread short-form viral content. In the Tamil film industry, movie scenes, dialogues, dance sequences, and emotional moments are frequently shared through Reels, reaching a wide audience and influencing public interest in films. This study examines the relationship between Instagram Reels and film popularity, with a particular focus on the impact of viral scenes in Tamil cinema. The research adopts a quantitative survey method to investigate audience perceptions and behaviors regarding Tamil film-related Reels. Data were collected from Instagram users who regularly engage with Tamil cinema content on social media. The study explores how exposure to viral film scenes affects audience awareness, interest, viewing intentions, and overall perceptions of a film. It also analyzes whether Reel engagement contributes to the popularity and commercial success of Tamil films. The findings indicate that Instagram Reels play a significant role in increasing film visibility and audience engagement. Viral scenes generate curiosity among viewers, encourage discussions on social media, and influence decisions to watch films in theatres or on digital streaming platforms. Furthermore, the study reveals that highly shared and engaging Reels can enhance a film’s popularity by expanding its reach beyond traditional promotional channels. The study contributes to the growing body of research on digital media and film marketing by highlighting the influence of short-form video content on audience behavior. The findings provide valuable insights for filmmakers, producers, and digital marketing professionals seeking to develop effective social media promotion strategies in the contemporary Tamil cinema landscape.
"Instagram Reels and Film Popularity: A Study of Viral Scenes in Tamil Cinema", JETNR - JOURNAL OF EMERGING TRENDS AND NOVEL RESEARCH (www.JETNR.org), ISSN:2984-9276, Vol.4, Issue 6, page no.b939-b952, June-2026, Available :https://rjpn.org/JETNR/papers/JETNR2606221.pdf
Volume 4
Issue 6,
June-2026
Pages : b939-b952
Paper Reg. ID: JETNR_235252
Published Paper Id: JETNR2606221
Downloads: 00062
Research Area: Medical Science All
Country: Chennai, Tamil Nadu, India
ISSN: 2984-9276 | IMPACT FACTOR: 9.87 Calculated By Google Scholar | ESTD YEAR: 2023
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.87 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: RJPN (IJPublication) Janvi Wave
