Customers' Satisfaction towards Services of UPI Applications with Special Reference to Davanagere City.

Dr. Ningappa T

Unified Payment Interface, Customers, Digital Payments

In today's digital landscape, internet usage has dramatically increased, with consumers opting for digital devices to lessen the time spent on traditional banking activities. The shift to digital payments gained considerable momentum after the demonetization in India in 2016, when the government invalidated high-denomination currency notes to fight black money and promote a cashless economy. This policy, coupled with government initiatives like Digital India, BHIM (Bharat Interface for Money), and UPI (Unified Payment Interface), provided substantial impetus for the widespread adoption of digital payments in India. Although digital payment applications are growing rapidly, customer satisfaction continues to be a major concern. Users experience difficulties such as network disruptions, security vulnerabilities, technical malfunctions, and insufficient digital literacy. The study named ‘Customers’ satisfaction towards services of UPI applications with special reference to Davanagere city’ aims to investigate customer satisfaction related to various UPI services and recommend feasible improvements.

Published Paper   E-Certificate

"Customers' Satisfaction towards Services of UPI Applications with Special Reference to Davanagere City.", JETNR - JOURNAL OF EMERGING TRENDS AND NOVEL RESEARCH (www.JETNR.org), ISSN:2984-9276, Vol.4, Issue 6, page no.b194-b199, June-2026, Available :https://rjpn.org/JETNR/papers/JETNR2606146.pdf

Volume 4 Issue 6, June-2026

Pages : b194-b199

Paper Reg. ID: JETNR_235144

Published Paper Id: JETNR2606146

Downloads: 00023

Research Area: Commerce All

Country: Davanagere, Karnataka, India

Published Paper PDF: https://rjpn.org/JETNR/papers/JETNR2606146

Published Paper URL: https://rjpn.org/JETNR/viewpaperforall?paper=JETNR2606146

ISSN: 2984-9276 | IMPACT FACTOR: 9.87 Calculated By Google Scholar | ESTD YEAR: 2023

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.87 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: RJPN (IJPublication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition