EVALUATING THE IMPACT OF DIGITAL MARKETING ON STUDENT ENROLLMENT TOWARDS STUDENTS HIGHER EDUCATION, COIMBATORE
Ms. JAYASUDHA V
, Dr.M. SATHIS KUMAR
Digital Marketing, Student Enrollment, Social Media Marketing, Educational Institutions, Online Advertising, Student Awareness.
The rapid growth of digital technologies has transformed the marketing practices of educational institutions and training centers. Digital marketing has emerged as a powerful tool for creating awareness, engaging prospective students, and influencing enrollment decisions. This study examines the impact of digital marketing on student enrollment with special reference to Covai Tech Solutions, Coimbatore. The research focuses on understanding the effectiveness of digital marketing strategies, awareness generated through digital channels, the influence of various online platforms, and their role in shaping students' enrollment decisions. A descriptive research design was adopted, and primary data were collected from 120 respondents through a structured questionnaire. Convenience sampling was used to select respondents. Statistical tools such as percentage analysis, mean score analysis, correlation analysis, and chi-square tests were employed to analyze the data. The findings indicate that digital marketing significantly influences student awareness and enrollment decisions. Social media platforms, online advertisements, websites, and digital content play a crucial role in attracting prospective students. The study further reveals that YouTube, Instagram, and Google Search are among the most influential digital channels. The results highlight the importance of engaging content, personalized communication, and trust-building strategies in enhancing enrollment outcomes. The study concludes that educational institutions should continuously strengthen their digital marketing initiatives to improve visibility, student engagement, and enrollment performance.
"EVALUATING THE IMPACT OF DIGITAL MARKETING ON STUDENT ENROLLMENT TOWARDS STUDENTS HIGHER EDUCATION, COIMBATORE", JETNR - JOURNAL OF EMERGING TRENDS AND NOVEL RESEARCH (www.JETNR.org), ISSN:2984-9276, Vol.4, Issue 6, page no.a8-a15, June-2026, Available :https://rjpn.org/JETNR/papers/JETNR2606003.pdf
Volume 4
Issue 6,
June-2026
Pages : a8-a15
Paper Reg. ID: JETNR_234923
Published Paper Id: JETNR2606003
Downloads: 00073
Research Area: Management All
Country: nagapattinam, Tamilnadu, India
ISSN: 2984-9276 | IMPACT FACTOR: 9.87 Calculated By Google Scholar | ESTD YEAR: 2023
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.87 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: RJPN (IJPublication) Janvi Wave
