The Evolution of Marketing in the Age of Social Media

Srishti , Ankit Jadon , Baby Rashmi Rani , Divyanshu Kumar

Social Media Marketing Digital Marketing Consumer Behavior Influencer Marketing Content Creation Engagement Social Commerce Data Analytics Targeted Advertising Personalization Customer-Centric Marketing Interactive Communication Algorithm-Based Marketing Brand Strategy Online Platforms User-Generated Content (UGC) Behavioral Tracking Retargeting Privacy Regulations Ethical Marketing Misinformation Short-Form Video Content Creator Economy Artificial Intelligence in Marketing Real-Time Marketing Marketing Evolution

Comparing the transformation in the past two decades with that in the last century, one can say that it has been much bigger than before. The digitization has gone deep into every aspect of society, culminating in the rise of social media, which has influenced communication among consumers, media, brands, and businesses. This document specifies that contemporary marketing is fully integrated, customer-centric, interactive, digitally oriented, and data driven. It relies heavily on insights gained from platforms such as Facebook, Instagram, YouTube, TikTok, Snapchat, and Twitter/X. The article discusses past changes, consumer behavior shifts, influencers, social commerce, data analytics, advertising, ethical issues, and future implications for marketers.

Published Paper   E-Certificate

"The Evolution of Marketing in the Age of Social Media", JETNR - JOURNAL OF EMERGING TRENDS AND NOVEL RESEARCH (www.JETNR.org), ISSN:2984-9276, Vol.4, Issue 4, page no.b501-b506, April-2026, Available :https://rjpn.org/JETNR/papers/JETNR2604196.pdf

Volume 4 Issue 4, April-2026

Pages : b501-b506

Paper Reg. ID: JETNR_233809

Published Paper Id: JETNR2604196

Downloads: 00024

Research Area: Others area

Country: Jaipur, Rajasthan, India

Published Paper PDF: https://rjpn.org/JETNR/papers/JETNR2604196

Published Paper URL: https://rjpn.org/JETNR/viewpaperforall?paper=JETNR2604196

ISSN: 2984-9276 | IMPACT FACTOR: 9.87 Calculated By Google Scholar | ESTD YEAR: 2023

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.87 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: RJPN (IJPublication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition